Honda Aircraft to begin selling HondaJet in South America starting with Brazil

Greensboro-based Honda Aircraft Co. will begin selling its $4.5 million HondaJet in South America for the first time, with initial sales starting in Brazil. The expansion means that the HondaJet dealer network now spans three continents and 11 territories across North and South America and Europe. “General aviation in Brazil has experienced impressive growth, and it is the second-largest country for new business jet sales,” said Michimasa Fujino, president and CEO of Honda Aircraft. “Expanding sales to this important market is part of our global sales plan and strategy for the HondaJet.”

The company has appointed Lider Aviação, Latin America’s largest private aviation business, as the exclusive dealer to provide sales, service and support for the HondaJet for customers in Brazil.

“Lider and Honda Aircraft are a natural fit,” said Eduardo Vaz, president and CEO of Lider. “The HondaJet incorporates advanced technologies and is an ideal aircraft for the Brazilian market.”

The HondaJet will be showcased at the 2015 Latin America Business Aviation Convention and Exhibition, which will be held Aug. 11-13 in São Paulo. The jet is being developed at the Piedmont Triad International Airport, where Honda Aircraft employs 1,300 people.

Honda Aircraft, which is a wholly owned subsidiary of American Honda Motor Co., expects to deliver the HondaJet to customers later this year after receiving final Federal Aviation Administration certification. The HondaJet is the world’s most advanced light jet, and its distinctive design incorporates advanced technologies and concepts.

The HondaJet patented Over-The-Wing Engine Mount (OTWEM) configuration, natural laminar flow wing, and composite fuselage were developed from long-term research activities. These innovations deliver a superior combination of speed, comfort and fuel efficiency over other jets in its class.The HondaJet flies at a maximum cruise speed of 420 knots (483 mph) and has a maximum altitude of 43,000 feet. The aircraft seats up to six passengers and can travel an NBAA IFR range of 1,180 nautical miles (1,357 miles).For more information about the HondaJet, visit

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