Making its first public appearance in Latin America at LABACE, the HondaJet light jet received a number of orders during the show. Details of those orders have not yet been disclosed by the manufacturer. “We are extremely pleased with the early response to the HondaJet by customers in South America,” said Honda Aircraft Company president and CEO Michimasa Fujino.
“In addition to receiving multiple orders, many more individuals at LABACE have expressed interest in the HondaJet, saying they are impressed with its class-leading performance, comfort, fuel efficiency, and overall fit and finish.” To help market the aircraft in Brazil, Honda has named Líder Aviação as its local sales representative.
The Belo Horizonte-based company, which has more than 20 FBO sites throughout the country, also represents Bombardier, which has no direct competitor to the HondaJet in its product portfolio. Following its appearance at the LABACE show, the production HondaJet will undertake a number of customer demonstrations in Brazil.“There is strong market potential in Brazil,” concluded Fujino, “and Honda Aircraft Company is committed to creating a higher standard for the light jet market in South America.”